📩 Newsletter #2 – Real Estate Agents

Overview

This newsletter required developing a new creative brief for an entirely different audience while maintaining the BrandLift identity.

My Process

• Wrote a creative brief specifically for realtors
• Identified their unique branding challenges
• Created a micro-style newsletter optimized for fast reading
• Positioned BrandLift as a strategic marketing partner for agents

Skills Demonstrated

Audience segmentation • Strategic adaptation • Micro-content writing • Marketing communication